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Marketing is always an issue for law firms. When it comes to advertising, it can be hard to walk the line between an effective approach and an offensive one, as a few attorneys around town have heard.
Apparently not an issue for Charleston, W.Va. attorney Rusty Webb, who is participating as the “responsible attorney” in Valentine's Day giveaway sponsored by WKLC-FM, Rock 105. The prize?
A free divorce.
Hat tip to Law.com
The R-J today has a story entitled "Court decision to review ads worries some Nevada lawyers."
I'll worry only if every blog post has to be submitted within 15 days.
The Nevada Supreme Court yesterday announced its unanimous approval of new rules for attorney advertising. The new rules go into effect September 1, 2007.
The new rules prohibit attorneys form making claims that could lead to unjustified expectations claims, and, if special fee arrangements are part of the advertising, require complete disclosure of the details. Attorneys must also maintain resumes to be given to prospective clients upon request.
Another important change is that the new rules no longer attempt to regulate taste in attorney advertising. No doubt this will help the court avoid situation like that of the Florida Bar, as reported in the previous post.
The text of the amendments appear to still be posted on the Nevada Supreme Court web site as proposed changes.
An amusing account of the Florida Bar Association’s acceptance of lions and, after some misgivings, panthers, as appropriate animals for inclusion in law firm logos, but its determined rejection of the pit bull for the same purpose, may be found at f/k/a.
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